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Ronjini Joshua
Ronjini Joshua's Articles
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Traditional PR tactics have been transforming right before our eyes and if you’re not nimble you are sure to be left behind. No longer is public relations solely about drafting press releases and sending them out to a list of media contacts. Instead, modern PR for tech brands in
Artificial intelligence has become the defining story of modern technology. It headlines major conferences, dominates venture capital discussions, and fuels both excitement and skepticism across industries. For emerging tech companies, the AI boom presents both an opportunity and a challenge—how to leverage its potential without being lost in the
When we think of the most iconic tech companies, we don’t just think about their products — we think about their founders. Steve Jobs, Mark Zuckerberg and Elon Musk, didn’t just build companies; they built personal brands that drove their businesses to success. The reality is that in today’
February 2025 — In today’s hyper-competitive tech landscape, simply being seen is not enough. Many companies invest heavily in PR to gain visibility — securing media coverage, announcing product launches, and garnering attention at major industry events. While visibility can put a brand on the radar, it doesn’t guarantee credibility,